Trends Over Time
Volume: Deliveries & OS Click to expand
Rates: OR% (left) · CTR% · CVR% (right) Click to expand
Campaign OS Evolution WA
OS by Campaign Type Over Time Click to expand
Campaign Type Breakdown WA
Value Prop Repetition: Variedad de propuesta por usuario WA Supply
Para cada usuario Pulse con WA Supply, se identifica su VP principal (más enviado esa semana). Repetición = mismo VP que la semana anterior.
Value Prop Mix (%% Share by Week) Click to expand
VP Repetition Rate (%% Same VP as Prev Week) Click to expand
WA Saturation — Pulse Audience MX WA All Verticals
Audiencia = usuarios en pulse_details (journey Supply). WA contados = de TODAS las verticales que les llegan.
WA Frequency: Total WA recibidos por la audiencia Pulse (todas las verticales)
Avg WA Sends / User & %% Impacted Click to expand
Frequency Distribution (Users by # WA) Click to expand
Vertical Overlap: De qué vertical viene cada WA (categorias exclusivas)
Clasificación por UTM: purchase=Supply, kuna=AE, sale=Sales. Categorias mutuamente exclusivas (sin double-counting).
Users by Vertical Mix (Exclusive Categories) Click to expand
%% Overlap Trend by Vertical Combo Click to expand